threads

ArchiveWebsite & webservice design for Sony Japan

Sony Vaio

Client
Sony Vaio
Year
Discipline
Website & webservice design for Sony Japan / interactive
Credit
Klaus L. Hougesen

We were contacted by Dentsu Japan to help them move Sony Vaio online from a high tech brand to a personal experience.

A completely new approach was chosen in collaboration with Dentsu and the website focuses exclusively on normal people, and how they use their Vaio Laptops in their daily lifecycle, we used notes and scrap material from the people interviewed as part of their stories.

Original archive images
Project credits

Original archive credit: Klaus L. Hougesen.