Identity system for KPI (Key performance indicator) communication, a danish consultancy specializing in setting and reaching stretch targets
As they say themselves:
How do you set goals for what you want to obtain in your market? Is your starting point based on last year’s budget, your competitor’s market share or the resources you have at your disposal? That’s not ambitious enough.
The identity revolves around the thinking "business with hearth", and to support that statement KPI decided to "adopt" one new child in Africa each time they get a new customer.