Natursyn
Exhibition and materials surrounding it

The exhibition: Understanding Nature - from fables to systems, at The Royal Danish Library, shows a selection of the books that belongs in the natural science collection.

With Carl Linnaeus as the important pivotal point the exhibition relates part of the history of biology up until Darwin and his theory of evolution.

The design, with is strong orange neon color, which included books, cd-covers, banners, posters, interiors and various web-based material, was used as an eye-catcher as well as and attempt to approach the subject with fresh eyes. The client wanted to attract not only the core museum group, but also the people in the periphery.